Cadbury’s launched a huge Spots v Stripes campaign earlier in the year to mark the lead-up to the 2012 Olympics, aimed at fostering healthy competition, community spirit and a love of play – but at Laura Ashley, the freshness and simplicity of spots and stripes have always been applauded. And the best thing? Nobody has to choose sides – the Laura Ashley range of home furnishings features bright spots and bold stripes that work to as great an effect together as apart.
The Laura Ashley take on spots and stripes may have been born as much of the limitations of a kitchen-table business as of anything else – two-colour block prints being more feasible than designs of a more intricate nature – but ever since the early days of the company, they’ve been incredibly popular, whether featuring in fashion or home furnishings.
The appeal is as simple as the designs themselves: they add colour and detail to home décor that’s not as ‘safe’ as flat colour but not so busy or detailed that nothing else ‘goes’ with it. The bold stripes of a fabric sofa are given a more inviting, feminine and cosy touch with the addition of a pile of flowery cushions, while dotty ceramics sit to pretty effect on floral table cloths: the cottage charm of a milk jug and the relaxing ritual conjured up by a mug are all given a contemporary twist with Laura Ashley’s spotty versions in bold red, soft green or powder blue.
Together, too, spots and stripes perfectly combine fun and freshness, lending your home a bold yet subtle aesthetic that contains just a touch of quirkiness. Bedrooms, for example, are no less soothing and relaxing with colour that comes from the clean lines of striped curtains or bedlinen combined with joyously spotty upholstery on chairs, cushions or throws. Safe, but never boring, spots and stripes occupy the ideal middle ground between more elaborate designs and plain colours.
So, spots or stripes? It’s down to personal taste – but the only thing better than having a choice is not having to choose. Laura Ashley’s range of spot and stripe homewares really enables customers to have their cake and eat it too – all served up with the vintage elegance of a cakestand given an eclectic twist with its alternating spot-stripe-spot tiers.
For more information please contact:
Laura Ashley PR Team
0207 880 5100
About Laura Ashley
Laura Ashley is one of the UK’s leading retailers, with over 225 stores in the UK and Republic of Ireland, plus an expanding international business offering stylish, high quality, great value women’s clothing and home furnishings. In the last financial year Laura Ashley sales were ?268.4 million.
As a much-loved British heritage brand Laura Ashley founded in 1953 provides a source of design-led items, good-quality yet accessible fabrics, wallpaper, furniture, lighting and home accessories and women’s fashion.
The company also offers an excellent level of services including an array of bespoke options for the home, including made to order upholstery in a choice of over 100 fabric options, made to measure curtains & blinds and a comprehensive Design service.
Laura Ashley has growing franchise operations all over the world, including the Far East, Australia, Scandinavia and South America, as well as increasing numbers of licensing projects for p fashion jackets online roducts including carpets, eyewear, scarves and bedlinen.
In addition to an increasing portfolio of store Laura Ashley also offers a mail order service and internet sales at http://www.lauraashley.com.
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